How to Write the Mission Statement of a Cleaning Company

A mission statement for a cleaning company, or vision statement as it is also known, explains briefly your core values and purpose.

In just one or two sentences, you can tell the world what you do and how you are different.

A great mission statement makes a good impression.

Discover four simple steps for creating a mission statement that is well thought out and examples of mission statements.

How to create a strong company mission statement

Planning is key to creating a mission statement that will inspire others.

Take the time to understand your business and your goals.

Create a mission for your cleaning company by following these four simple steps.

Step 1: Determine why you want to start a cleaning business.

Why do you work in the cleaning business? Find out why you started a cleaning company and how the culture of your business can reflect that purpose.

Pro tip: Discuss your cleaning business with others who are familiar with it and get their ideas and opinions. With more people involved, you can have a better brainstorming session.

Step 2: Find out how your cleaning service operates.

What is your cleaning company, and how do your services work?

Discover what your company offers customers and employees.

Pro tip: Focus on your company’s unique selling point in a mission statement. You could, for example, have a group of professionals who are certified and provide personalized house cleaning services.

Step 3: Identify your company’s core goals and values.

As the foundation of your cleaning business, your core values are essential to creating a mission statement.

Your core values will help you to shape your culture and inform your customers of what they can expect. Cleaning businesses should have core values such as service excellence, reliability, integrity, and professionalism.

It would be best if you also determined what you hope to achieve as a cleaner.

Make sure that your goals are realistic and attainable.

Pro tip: Find something that your employees, clients, and investors can relate to and find believable. You could, for example, set your goal to become the top carpet cleaning company in the area.

Step 4: Identify the core customers.

Define your market and the areas that you serve. Whether you are offering house cleaning to homeowners in small states or contracts for commercial cleaning throughout the country, you must first define who you want to target.

Avoid using technical jargon.

It’s best to avoid using words that are difficult to understand in the first reading.

Use vibrant, persuasive phrases.

Be specific about the values, goals, and passions you have for your cleaning business. Create dynamic images to inspire action and describe your purpose with words such as personalized cleaning, friendly professionals, and trained professionals.

Keep your message short and straight to the point.

It’s important to create a statement that is easy to understand and read.

Condense and merge your ideas to create a short but catchy mission statement.

It’s not necessary to say much. You can add all the other information and promotional materials to your cleaning site.

Cleaning Company Vision Statement Examples

You can get some ideas from these examples.


We believe your home deserves to be cleaned by professionals who are trained in quality and will clean it the way you like.

MaidPro, one of the most trusted companies in the US, offers a vision that includes “bathrooms sparkling and kitchens sparkling; beds made and carpets freshly vacuumed, with hardwood floors so gleaming you can see the smile on your face.”

The mission statement of the company reflects its desire to produce exemplary results in each cleaning job.

MaidPro stresses that every customer should receive a customized cleaning from cleaning experts.

The Cleaning Authority

The Cleaning Authority will become the leading provider of domestic cleaning services by improving the lives of homeowners, employees, and franchisees.

This mission statement for a cleaning company is excellent. It clearly outlines the goals of the company and how it intends to achieve them.

Cleaning Authority demonstrates the positive impact that they can have on customers, franchisees, and employees.

The Cleaning Authority, with over 225 franchises in the US and Canada, communicates its desire to dominate the residential franchise industry by establishing a strong mission.

Maid Bright

Our mission is to provide specialized cleaning services that are customer-friendly to the residents of Washington, DC, and to ensure a positive experience at every turn.

The mission statement of Maid Bright highlights the company’s specialized cleaning and customer-friendly attitude.

The location is also included, letting the public know what area Maid Bright covers.

Use powerful words such as positive experience and customer friendly to tell people about the superior service you provide.

Final Thoughts – Craft an inspiring mission statement to capture the spirit of your cleaning business

Your cleaning business can communicate its goals to the public and help them understand your uniqueness with a mission statement.

You can now share your outstanding mission statement with all of your stakeholders, including investors, clients, and partners.

It can be added to your cleaning site’s About page. marketing materials and company documents. Marketing will help you unite your advertising and ensure that all of your employees have the same message.

By | 2024-04-03T09:06:26+00:00 April 3rd, 2024|cleaning|